THE GREATER LAFAYETTE MARKETING COALITION
Welcome to the Greater Lafayette Marketing Coalition website.
We are capturing and defining a clear and distinctive identity for the Greater Lafayette region.
What success looks like
An increase in the talent pool by retaining and attracting a citizen workforce
A spur in economic growth by attracting business investments and elevating quality of life
Increased positive perceptions of the Greater Lafayette Region
Process & Progress
Here is a timeline of the project and progress to-date. Our goal is to keep you updated, every step of the way.
Phase 1: Discovery
Deep dive into all available research findings and insights, as well as an audit of current economic development plans and communications materials
Qualitative analysis, including discussion groups and interviews of key stakeholders, such as area corporations, businesses, K-12 schools and higher education, community and nonprofit organizations, and government organizations
Quantitative research, including a comprehensive report of surveys and questionnaires from key audiences
Phase 2: Strategy
Translate discovery findings to identify key audiences, and prioritize key messaging for this project
Create a clear and concise brand strategy that answers what the Greater Lafayette region stands for
Develop a marketing and media strategy, finding the right mix of channels and tactics
Phase 3: Creative
Design a series of concepts to tell the Greater Lafayette story, with an overarching big idea and a differentiating creative approach
Refine the creative concepts, testing and socializing
with key constituents
Select a single campaign creative platform and public-facing name
Create a digital campaign communications guidelines document and hold trainings for communicators, so that they can effectively share and manage the campaign
Greater Lafayette Perceptions Survey
The GLMC would like to invite the public to participate in a survey to explore perceptions and opinions about living, working, playing and visiting Greater Lafayette. Click the button below to participate.
Have questions or comments?
Greater Lafayette Marketing Coalition
337 Columbia St.
Lafayette, IN 47901
MON-FRI: 8AM – 5PM