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THE GREATER LAFAYETTE MARKETING COALITION

Welcome to the Greater Lafayette Marketing Coalition website.

 

our goal

We are capturing and defining a clear and distinctive identity for the Greater Lafayette region.

 
Main Street on a sunny day in spring
 

What success looks like

two men Biking on the WL Spring Trail

An increase in the talent pool by retaining and attracting a citizen workforce

People at the Round the Fountain event downtown

A spur in economic growth by attracting business investments and elevating quality of life

Smiling kids at Prophetstown State Park

Increased positive perceptions of the Greater Lafayette Region

 

Process & Progress

 

Our Approach

Here is a timeline of the project and progress to-date. Our goal is to keep you updated, every step of the way.

 
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Phase 1: Discovery

  • Deep dive into all available research findings and insights, as well as an audit of current economic development plans and communications materials

  • Qualitative analysis, including discussion groups and interviews of key stakeholders, such as area corporations, businesses, K-12 schools and higher education, community and nonprofit organizations, and government organizations

  • Quantitative research, including a comprehensive report of surveys and questionnaires from key audiences

Phase 2: Strategy

  • Translate discovery findings to identify key audiences, and prioritize key messaging for this project

  • Create a clear and concise brand strategy that answers what the Greater Lafayette region stands for

  • Develop a marketing and media strategy, finding the right mix of channels and tactics

Phase 3: Creative

  • Design a series of concepts to tell the Greater Lafayette story, with an overarching big idea and a differentiating creative approach

  • Refine the creative concepts, testing and socializing
    with key constituents

  • Select a single campaign creative platform and public-facing name

  • Create a digital campaign communications guidelines document and hold trainings for communicators, so that they can effectively share and manage the campaign


Resources

Greater Lafayette Perceptions Survey

 


The GLMC would like to invite the public to participate in a survey to explore perceptions and opinions about living, working, playing and visiting Greater Lafayette. Click the button below to participate.

 
 
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Contact

 

Have questions or comments?

 
 
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GLMC Partners:

 
 
 
 

 

Greater Lafayette Marketing Coalition
337 Columbia St.
Lafayette, IN 47901

Office: 765-742-4044
Business Hours:
MON-FRI: 8AM – 5PM